PromoReconDI
Find your voice!
Learn your way to brand success at any stage of the lifecycle continuum! It starts with understanding how your competitors approach the market and how they approach you. Let these learnings inspire your own strategic course of action designed to achieve organizational or brand superiority.
The LCN Formula assures that your objectives are achieved for your brand and therapeutic area(s), or across all your early, commercial and late-stage assets.
What We Provide
Learn your way to brand success at any stage of the lifecycle continuum! It starts with understanding how your competitors approach the market and how they approach you. Let these learnings inspire your own strategic course of action designed to achieve organizational or brand superiority.
Key Benefits
PromoReconDI coupled with our subject matter experts in marketing strategy, provides the competitive dynamics and inputs that will help you define a winning position for your brand now and in the future.
Custom Reporting
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Summary of commercial competitor promotional messaging and clinical data
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Therapeutic category pipeline with an emphasis on MOA and supportive clinical data
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Commercial landscape positioning Matrix
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Full competitor profiles which include portfolio and product attributes comprised of clinical and marketing messaging
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Comprehensive competitor scorecards inclusive of speculative positioning statements for each product
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Insights are developed to initiate and inform evidence-based strategic promotional planning